ErgoProx
ErgoProx
ErgoProx
ErgoProx
ErgoProx
ErgoProx
Advertisment
Advertisment
Advertisment
3.11.2024
3.11.2024
3.11.2024
Overview
We partnered with ErgoProx to create a bold, visually striking advert that introduces their brand and product philosophy to a wider audience. As a company redefining ergonomic workspace design, ErgoProx needed a film that was as clean, sharp, and purposeful as their products. Our concept focused on movement, clarity, and the human-centred thinking that sits at the core of their identity — resulting in a sleek commercial that captures both form and function.
We partnered with ErgoProx to create a bold, visually striking advert that introduces their brand and product philosophy to a wider audience. As a company redefining ergonomic workspace design, ErgoProx needed a film that was as clean, sharp, and purposeful as their products. Our concept focused on movement, clarity, and the human-centred thinking that sits at the core of their identity — resulting in a sleek commercial that captures both form and function.
TEam
Producer
Robbie Durham
Robbie Durham
Director
Ruairidh Duguid
Ruairidh Duguid
Director of Photography
Tom Pilling
Tom Pilling
Sound Recordist
Alan Lewis
Alan Lewis
Editor
Ruairidh Duguid
Ruairidh Duguid
The story
The advert centres on the idea of flow — how good design supports better posture, clearer thinking, and a smoother working day. We follow a professional moving seamlessly through their space, interacting with ErgoProx’s desk solutions and accessories in a way that feels natural, intuitive, and aspirational. The narrative is minimal, led more by rhythm and visuals than dialogue, reflecting the quiet efficiency and elegance of the brand. It’s not just about furniture — it’s about how people feel when their environment supports them.
The advert centres on the idea of flow — how good design supports better posture, clearer thinking, and a smoother working day. We follow a professional moving seamlessly through their space, interacting with ErgoProx’s desk solutions and accessories in a way that feels natural, intuitive, and aspirational. The narrative is minimal, led more by rhythm and visuals than dialogue, reflecting the quiet efficiency and elegance of the brand. It’s not just about furniture — it’s about how people feel when their environment supports them.
The advert centres on the idea of flow — how good design supports better posture, clearer thinking, and a smoother working day. We follow a professional moving seamlessly through their space, interacting with ErgoProx’s desk solutions and accessories in a way that feels natural, intuitive, and aspirational. The narrative is minimal, led more by rhythm and visuals than dialogue, reflecting the quiet efficiency and elegance of the brand. It’s not just about furniture — it’s about how people feel when their environment supports them.
The details
This was a stylised studio shoot with a high focus on composition, lighting, and product detail. We worked with a controlled colour palette to reflect the brand’s visual identity and used dynamic camera moves to echo ergonomic fluidity. Close-ups highlighted material quality and usability, while wider shots framed the products in airy, modern settings. Post-production included motion graphics and subtle sound design to elevate the visual message. The final piece is refined, high-end, and perfectly aligned with ErgoProx’s ambition to set a new standard in workspace design.
This was a stylised studio shoot with a high focus on composition, lighting, and product detail. We worked with a controlled colour palette to reflect the brand’s visual identity and used dynamic camera moves to echo ergonomic fluidity. Close-ups highlighted material quality and usability, while wider shots framed the products in airy, modern settings. Post-production included motion graphics and subtle sound design to elevate the visual message. The final piece is refined, high-end, and perfectly aligned with ErgoProx’s ambition to set a new standard in workspace design.
This was a stylised studio shoot with a high focus on composition, lighting, and product detail. We worked with a controlled colour palette to reflect the brand’s visual identity and used dynamic camera moves to echo ergonomic fluidity. Close-ups highlighted material quality and usability, while wider shots framed the products in airy, modern settings. Post-production included motion graphics and subtle sound design to elevate the visual message. The final piece is refined, high-end, and perfectly aligned with ErgoProx’s ambition to set a new standard in workspace design.
