Africa Finance Corporation
Africa Finance Corporation
Africa Finance Corporation
London Stock Exchange
London Stock Exchange
London Stock Exchange
Marketing
Marketing
Marketing
10.03.2025
10.03.2025
10.03.2025
Overview
We were commissioned to capture a significant moment for Africa Finance Corporation (AFC) as they closed the market at the London Stock Exchange in March. The event marked a major milestone in AFC’s global engagement and visibility, and our brief was to document the celebration with elegance, energy, and a strong sense of occasion. Filming at LSEG presented a unique opportunity to blend financial gravitas with cultural pride in a globally recognised setting.
We were commissioned to capture a significant moment for Africa Finance Corporation (AFC) as they closed the market at the London Stock Exchange in March. The event marked a major milestone in AFC’s global engagement and visibility, and our brief was to document the celebration with elegance, energy, and a strong sense of occasion. Filming at LSEG presented a unique opportunity to blend financial gravitas with cultural pride in a globally recognised setting.
TEam
Producer/Director
Ruairidh Duguid
Ruairidh Duguid
Camera
Tom Pilling and Tom Chalis
Tom Pilling and Tom Chalis
Sound Recordist
Chrisitian Wells
Chrisitian Wells
Editor
Jordan Samual Hughes
Jordan Samual Hughes
The story
This film tells the story of a proud and symbolic moment for AFC — a celebration of its role in driving infrastructure and economic development across Africa, now spotlighted on an international stage. We captured the key moments of the day: from the ceremonial gavel strike to speeches, networking, and candid interactions among dignitaries, partners, and team members. The film reflects AFC’s growing global presence and the sense of achievement shared by everyone in the room, while also highlighting the warm, human energy behind the organisation’s serious mission.
This film tells the story of a proud and symbolic moment for AFC — a celebration of its role in driving infrastructure and economic development across Africa, now spotlighted on an international stage. We captured the key moments of the day: from the ceremonial gavel strike to speeches, networking, and candid interactions among dignitaries, partners, and team members. The film reflects AFC’s growing global presence and the sense of achievement shared by everyone in the room, while also highlighting the warm, human energy behind the organisation’s serious mission.
This film tells the story of a proud and symbolic moment for AFC — a celebration of its role in driving infrastructure and economic development across Africa, now spotlighted on an international stage. We captured the key moments of the day: from the ceremonial gavel strike to speeches, networking, and candid interactions among dignitaries, partners, and team members. The film reflects AFC’s growing global presence and the sense of achievement shared by everyone in the room, while also highlighting the warm, human energy behind the organisation’s serious mission.
The details
Filming inside the London Stock Exchange required a careful, unobtrusive approach. Working within a live, high-security financial environment, we kept our crew compact and mobile, using discreet camera setups to capture both formal and behind-the-scenes moments. Lighting was kept natural and clean to reflect the prestige of the setting, while audio coverage ensured all key speeches and exchanges were professionally recorded. Our goal was to deliver a film that balances elegance and atmosphere — one that honours the importance of the event while staying true to AFC’s confident, forward-looking identity.
Filming inside the London Stock Exchange required a careful, unobtrusive approach. Working within a live, high-security financial environment, we kept our crew compact and mobile, using discreet camera setups to capture both formal and behind-the-scenes moments. Lighting was kept natural and clean to reflect the prestige of the setting, while audio coverage ensured all key speeches and exchanges were professionally recorded. Our goal was to deliver a film that balances elegance and atmosphere — one that honours the importance of the event while staying true to AFC’s confident, forward-looking identity.
Filming inside the London Stock Exchange required a careful, unobtrusive approach. Working within a live, high-security financial environment, we kept our crew compact and mobile, using discreet camera setups to capture both formal and behind-the-scenes moments. Lighting was kept natural and clean to reflect the prestige of the setting, while audio coverage ensured all key speeches and exchanges were professionally recorded. Our goal was to deliver a film that balances elegance and atmosphere — one that honours the importance of the event while staying true to AFC’s confident, forward-looking identity.
