"ITs JUST A SHORT LITTLE VIDEO"
We get this question a lot: “We just need a little video, only 30 seconds or something - shouldn’t be too complicated.”
Honestly - we get it, media is SO easily created and distributed now it feels like anyone on the street can come in, point a camera and get the job done… and to be fair, in some cases that might be all you need. The hottest content on social media right now can be authentic, creator made content which embraces ad-hoc and in-the-moment capture. However, if you’ve not built a business around your quirky personality then most likely you have a carefully curated image to maintain - and might wondering about how you should capture it best.
So knowing if you need a solo videographer or a full production team for your project, is a good place to start.
Here’s a quick guide to help you work it out - and avoid overspending, under-planning, or ending up with something that doesn’t do the job.
Videographer vs Production Company: What’s the Actual Difference?
It’s doesn’t have to be ‘all about the money’. It’s about process, too.
A videographer is typically a one-person band. They shoot, sometimes edit, and are ideal for things like testimonials, basic event coverage, or quick social content.
A production company brings a team — director, producer, editor, sound, lighting, post-production. It’s a more collaborative, structured process.
If a videographer is a great solo artist, a production company is the full orchestra. It depends on the music you’re trying to play.
Budget: Start with the Impact, Not the Price
We totally get the temptation to start with numbers. “How much does a video cost?” But that’s like asking, “How much does a holiday cost?” Depends where you’re going, who’s coming, and if it’s all inclusive or you’re self catering so common options like day rates can often be brittle oversimplified means to pricing your product.
What is the value of the project to your company. Why do you need it? Is it to sell a new product, build your audience, talk about your values.
If you need one solid interview with clear audio, a sharp-looking image, and a quick turnaround? A videographer is probably your person.
But if your goal is to boost brand visibility, drive engagement, or build trust with customers — a team that helps you think bigger, plan and execute a content strategy is going to give you far better value.
Solo Shooter vs Crew: What’s the Trade-Off?
Hiring one person is quicker, easier, and often cheaper. Great for speed and simplicity.
But crews bring benefits you might not realise you need until you’re mid-shoot:
Better sound (because someone’s monitoring it)
More dynamic lighting (not just what’s available)
Second camera angles (goodbye jump cuts)
A director to help your CEO not look like they forgot to put on their pants
It’s not always about flashiness — it’s about getting the best possible version of what you want.
ROI: Why Planning Matters More Than Budget
The most expensive videos we’ve seen are the ones that didn’t work.
Because no one asked, “What are we doing this for?”
Whether we’re acting as your production team or just advising, we always think about how to extend your content’s shelf life:
Can we shoot extra footage for future edits?
Can this be repurposed across channels?
Is there a version that can live on your site for the next 12 months?
You’re not just paying for a camera. You’re investing in what that camera captures — and how long it delivers value for you.
Set Expectations, Get Better Results
Ultimately, choosing between a videographer and a production company isn’t about going big or going small. It’s about going right.
If you’re not sure, we’re always up for a coffee (or a call). We’ll ask the right questions, keep your budget in mind, and help you figure out what you actually need — not what someone wants to sell you.
Let’s make something that works for you.
Even if it’s just beans on toast.
Robbie Durham
25.04.2025
